There’s a big flurry of action around Social Media in South Africa at the moment.

It seems that Twitter and Facebook has finally become mainstream over the past year, and clients are asking more and more about integrating social media into their existing campaigns. The question that one has to ask however, is “Why would you want to do it?”.

When things become mainstream, it seems everyone wants to jump on the bandwagon. Don’t do it because everyone else is doing it. Do it because you’ve done your research and it might be a viable complement to your marketing efforts.

As internet marketing consultants we come across many companies that has given up on social media because they made a miserable failure of trying to do it themselves. They gave up, because it didn’t work and in their minds that’s the end of it. It’s up to online marketers to convince these clients otherwise, but I thought I’d share some insights with you for things to consider when looking at Social Media in South Africa.

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The social media network is an exchange platform for members, who are living in, moving to or are interested in South Africa. Joining the group opens plenty of opportunities, friendships and business relationships and will open a new way of living in South Africa, either in Cape Town, Durban or Johannesburg.