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| Relationship Marketing https://sabusinesshub.co.za/webforum/viewtopic.php?f=5&t=403 |
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| Author: | hubowner_enfield [ Thu Mar 04, 2010 4:17 pm ] |
| Post subject: | Relationship Marketing |
Can you Imagine If you never have had to use tricks to cold call or close again? Imagine if your company did not have to spend tons of money on advertising and promotions and sales commission for acquiring new customers? What if you could get your customers to not only come back again and again but also to become your best marketers. In reality we have no choice.If you dont stay in touch with your customers, build relationships with them for the long term and treat them like partners, then you are not going to survive.If we dont participate strategically in our customers lives we cannot expect to stay in business. Do you feel that like you are sometimes rolling a boulder up a hill? In the world of sales today, reaching your targets can be hard and expensive. Most Companiesthink that if they spend lots of money on advertising and promotional campaigns they'll be able to drive their business into new territory. They exhort their staff to make more cold calls, to send out more brochures, to become more effective in their persuasion efforts. And in spite of this, customers churn rates are higher than ever,and loyalty is at its lowest.You can try to become the cheapest in your industry, or find ways to give things away to your customers-just so they will buy from you. But money cant buy one of the most powerful things that we need to promote and grow our business-Relationships. People buy from other people, and there's another less painful and more profitable way of doing things. Imagine if you had a whole army of people to help you push the boulder up the hill instead? How do you that? By developing relationships with people who understand your particular expertise, product, or service and are excited and buzzing about what to do. You stay connected with them and give them value, and they will touch other people who can benefit from your business. Powerful relationships just don’t happen from occasional one time meetings and random networking events – you don’t need another pocketful of business cards to clutter your desk. What you do need is a plan to make the connections grow and work for you – and its not as hard as you think. And the good news? You don’t need to develop strong relationships with everyone you know – just a couple of hundred really good connections. Sure all business partnerships begin with you as an outsider, a stranger. If your business is really good at taking care of the business needs of the customer through high quality products and efficient service, then you will be seen as a good supplier or vendor. But that’s not good enough: it makes you vulnerable to a competitor who undercuts your prices or gives better value to your customers. They’ll feel no sense of loyalty to your business and rightly so. The only way to achieve true partnerships with your customers is develop ongoing relationships. It is when you start regularly communicating with your customers that the best results occur because that is when you build the trust that allows them to intimately share with you not only their business needs, but also their personal needs. And it’s only when you deeply and profoundly understand these hidden needs that you can respond effectively with value innovations. You can’t leave that to chance, because there’s too much at stake. If you keep your existing customers, not only do you keep their current and future business, not only do they buy proportionately more as time passes, and pay higher prices, not only do they happily co-operate with you and your people by doing things like paying their accounts on time, not only are they more open to new ideas and new processes that you can safely test on them.....but you may never have to cold call again. Staying in touch reminded customers that the company was still around and wanted to help. It is incredibly important to build relationships for the long term, rather than look for short term financial results. difficult economy is not the time to reinvent the wheel, but instead keep focussed on what we do best and improve on this, in line with our business objectives.What is imperative is the customer and more specifically, delighting the customer. Customer Service "As long as money is as tight as it is, its all going to be about customer service for the foreseeable future". There is a better way for small businesses to operate. This about success, the success of your business. You and your business are unique and because your business takes up at least three quarters of your waking life, it is a living growing manifestation of you. . generate qualified leads for your business . build and maintain strong relationships with your clients and prospects . set up a data base that upgrades and manages itself . track and increase sales. . send out far more personalised, relevant communication that you imagined possible, e-mail, SMS’s and fax . Automate and streamline most of your business processes so that you can spend time “on” Your business instead of “in” your business. . The trick is to automate as much of the “dullness” as possible and focus on the fun stuff – creating and delivery and dealing with people. |
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| Author: | sparkle [ Mon Mar 15, 2010 11:46 pm ] |
| Post subject: | Re: Relationship Marketing |
This things applies when you try to stay small or maintain the same level that you are. Far as i know, the best way to expand your boundries is to advertise a lot. Take a look at the big companies such as Pepsi CO or Coca-Cola, when they want profit they populate the media with advertisements. |
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| Author: | ScottMarsh12 [ Sat Mar 20, 2010 10:03 am ] |
| Post subject: | Re: Relationship Marketing |
sparkle wrote: This things applies when you try to stay small or maintain the same level that you are. Far as i know, the best way to expand your boundries is to advertise a lot. Take a look at the big companies such as Pepsi CO or Coca-Cola, when they want profit they populate the media with advertisements. I agree with you my friend. If you don't advertise the customer will not be aware about the product. There is one more example of advertising and that is "AVON"(cosmetic company) there are many such companies which exist with a good product but don't spend large on advertise. Buyers get attraction by media, publicity and advertisement. They should be in touch with the company product and services. |
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| Author: | sparkle [ Sat Mar 20, 2010 2:25 pm ] |
| Post subject: | Re: Relationship Marketing |
Yeah, that is a good example. Also, is known that Avon counts the word-of-mouth advertisements and the revenue to each sale agent is quite good. |
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