
60-Second Guide to Making the Most of Your Business Day
Your responsibilities multiply when you’re running your own business. Unfortunately, the time available to handle them does not. Entrepreneurs must be effective multi-taskers to find the happy medium between being overwhelmed and constantly at odds with deadlines.
In just 60 seconds, we’ll show you how to better organize your day and make the most of the time you spend at—and away from—your business.
0:60 De-fragment Your Day
Each day, write down everything that happens: what you do, incoming and outgoing phone calls, interruptions, meetings, and breaks. Watch for patterns—when customers usually call, when you get the most done, regular meeting and production schedules, etc. With this information, you can arrange your more flexible activities around those that simply must take place at a certain time.
0:42 Minimize the Conflicts
If you’re observant, you’ll also discover periods when interruptions are rare (e.g., early morning). These are ideal times to take care of routine tasks, catch up on business reading and correspondence and plan work schedules. Also consider setting aside a time each day or week for your marketing activities as long as those hours conform to your customers’ schedules.
0:39 And Speaking of Your Customers
Even if you’re a “night owlâ€