Considering how fast this year has flown by, we all know that if you procrastinate for to long you will miss the opportunity to benefit from the 2010 world cup. If you have not doing so yet and you intend to be a world cup entrepreneur, its time to start, today.

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South Africa's 2010 World Cup is not just about football - it is a once-in-a-lifetime opportunity for entrepreneurial South Africans to dream up ingenious schemes to make a fast buck.

From wine making and media products to restaurants and accommodation, many locals are working feverishly on finding a way to profit from 2010.

"There are innumerable opportunities for everyone, from large corporations or the SMME sector," says the director of UCT's Graduate School of Business Centre for Innovation and Entrepreneurship, Mike Herrington.

There is money to be made in formal businesses involved in infrastructural development, communication and manufacturing, but Herrington reckons that chefs, barmen, African theme restaurants and the selling of South African memorabilia are also in line for a slice of the 2010 cake.

"You are going to need all these people, small bus operators, food vendors and more tour operators," said Herrington.

"The concern is not whether 2010 will create opportunities, but the challenge will be how to sustain these opportunities beyond the world cup," added Herrington.

The 2010 soccer showpiece will be the first time the event is held on the African continent and according to Herrington, visitors want to take a part of their African experience home.

In the race to cash in on the world's single-sport biggest showpiece, Herrington warns that people have to start planning now otherwise opportunities would be lost.

Entrepreneurs need to contact municipalities and provincial government authorities now - not in 2009," says Herrington.

Already the Cape Argus has been inundated with inquiries, from the townships to suburbia, about making contact with key Fifa decision-makers contracting for accommodation.

A vineyard and media centre producing 2010 TV programmes is high on television personality and amateur winemaker Erald Felix's agenda.

"It's not just about soccer, its about opportunities and it must leave an indelible footprint in our lives," said Felix.

The budding winemaker, who comes from Manenberg originally, wants to put his wine on the shelves by 2010. Already he makes his own range of wines but by 2010, Felix wants to plant his own grapes and press them.

Epaph Mbesi, of Khayelitsha, is one of the restaurant owners looking to make bucks during the 2010 World Cup.

The iKhaya restaurant owner exchanged his pen for an apron last year, positioning himself well in advance for the tournament.

For Herrington, Cape Town is going to be the perfect place to cash in on 2010 opportunities. "There is no doubt in my mind that people would watch some games in Gauteng, but will come to Cape Town for the experience," said Herrington.

http://www.capeargus.co.za/