The "revolutionary" new TaylorMade R11 Driver has been oversimplified in its new ad campaign, introducing the golf club with children singing an old Sesame Street tune. Although VP of brand and product marketing Bob Maggiore said the TaylorMade R11 driver "s" stunning design, technology and performance clearly set it apart from the competition," it's hard not to think in black and white instead of 1080i. The new r 11 driver head is white, atypical for the most part but that is not what sets it apart. The R11 can be fine-tuned to the user by changing loft, face angle and flight path. This concept was probably too complicated for the masses, especially when attempting to explain it in a TV commercial.

Perhaps I can show you how I felt right here. Does the r 11 driver – Sesame Street connection work for me? I guess it could if Grover or Kermit the Frog were taking a swing! From the time I was able to sit up and focus, Sesame Street was one of the programs regularly watched on the family's enormous antiquated TV tube/stereo combo. Imagine how I felt when I heard the old Sesame Street favorite being linked with the new taylormade r11! The combination of the three adjustability technologies gives the TaylorMade R11 driver owner up to 48 combinations of loft, face angle and draw/fade bias to play with. And, according to the company, those options can produce up to 100 yards difference in side-to-side trajectory depending on the golfer's chosen settings.