Despite the thousands of small business that starts out every year, for our economy to grow and become world force to be reckoned with, it is imperative for South Africa to generate and produce devoted and committed entrepreneurs.

For this to happen a radical cultural change is needed. What is our perception of entrepreneurs? Do entrepreneurs in this country really get the acknowledgement and support it deserves? Have you ever heard a parent say to their child that their dream is for them to become and entrepreneur. I'm guessing not, as our view of who entrepreneurs are is still very far removed from the benchmark set by strong economies such as the US. This needs to start at grass roots level. How many schools teach entrepreneurship?

We as entrepreneurs should be the first to start shifting perceptions and what better way to do so than with a unified voice.

Ben