Look at where your competitors are advertising and most importantly how they are marketing. Be different. If you can find a way to present yourself differently, it will pay off in the end! I have found that marketing in the "normal" arenas sometimes doesn't appeal to the customer base as all of the business appear the same. Finding alternative places to advertise is the best way to grow your business, and remember that people will expect you to deliver on that advertising.

A starting point for anyone wishing to look into a new marketing plan is to make a brief list of your goals and what you need to accomplish these business goals. Within your lists you will have all of the information you need to get your marketing initiatives started. It is important that your lists be based upon good solid research based on your company and your target audience.