When the prototype returned from initial field testing, Taylormade's engineers took the creative liberty to etch the name, "RocketBallz," into both the CAD model and the sole of the prototype club head. "I never thought cheap Taylormade RocketBallz RBZ fairway woodswould actually show up on the prototype," said Todd Beach, Senior Director of Product Engineering, Metal woods. "Typically, it's got an MW label and a number on there, whatever our number is. When the prototype came back, I was like, 'What are you guys doing?' I can't believe you put that on there.

There was already a line at the TaylorMade tent for those waiting to swing the heavily advertised new RocketBallz woods, so I kept going. The TaylorMade RocketBallz Fairway Wood has been developed with some key aims. TaylorMade wanted to create a fairway wood which had a durable yet flexible sole and face with a deeper face design and a low COG so it interact well with the turf. The RocketBallz Fairway Wood head also features some small striking green color accents to make your club look as good in the bag as it does at address.

I decided to go with the standard head because I prefer the look and it's what most players are going to buy. After having the RBZ 15 degree fairway wood in my bag for the past month, I can honestly say this is the easiest fairway wood I've ever hit. Shots that aren't perfect still take off fast and travel with increased distance. The RBZ in discount golf store is really fun to hit, especially when you get into a groove on the range and are bombing it over and over again. The size and shape of the RBZ head inspires a great deal of confidence makes it easier to smash high launching shots. There's no way we're going to call the product that." A product name has never come from the R&D department, the marketing department for whatever reason decided to keep the name.