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Posted: 2006-09-11 / Author: Scott Lindsay
Promoting Your Website OfflinePromoting your website offline: Serious entrepreneurs know that there is no such thing as
“enough promotion”. To achieve success each business needs to
use all possible marketing channels. We live in a world
dominated by technology and the Internet is the perfect proof
to sustain this statement. Doing business online goes beyond
mere transactions: there are no borders. Once you start an
e-business: you are a global player. By using the right
promotion channels you’ll be able to sell your products and
services in different countries around the world.
Although the Internet offers so many possibilities, there are
still people who don’t know how to use it effectively. There
are also potential clients that simply don’t like to search.
Others don’t have time to. That’s why it is very important for
the success of your e-business that you promote your website
both online and offline: the more exposure your URL receives,
the more traffic to your website.
Start by inserting your URL in all your business stationery:
business cards, business letters, envelopes, company leaflets
and brochures, promotional cards and so on. Every time a
client, business partner or potential customer gets hold of one
of these documents he or she should be able to see clearly where
to find more information.
Then brand your company cars. A branded automobile could expose
your company name, phone numbers and URL, therefore your brand,
to thousands of people every day. While many people usually
ignore stickers on cars, if your message is clear, stylish and
distinctive, there will certainly be some interested in what
your business has to offer.
You should also promote your business URL through giveaways:
pens, calendars, mouse pads, coffee cups, t-shirts, cap, and so
on. As online every visitor has potential, offline anyone who
sees one of your branded freebies could decide to visit your
site. You never know who will see your brand and how the word
of mouth could be of benefit for your online business.
And speaking about word of mouth: it has an amazing power. As
long as you provide impeccable services and high quality
products you can be sure the power of the word of mouth will
work for and not against you. People do have a tendency to
complain about a service provider more than to express their
satisfaction. So perform your business respecting your clients
and you will see it flourish.
Never ignore the power of conventional media. The morning
newspaper is still a tradition in many homes. Sure, newspaper
ads are quite expensive, but if you start small, with some ads
in the local papers, you’ll soon know whether this offline
advertising option is right for your business or not. You could
make some savings though by posting ads in a paper or magazine
related to your line of work. This is not only an economic
savings, but it also helps you to attract targeted traffic to
your website.
Radio and television are very expensive as well, but they are
very effective. As a mater of fact, the effectiveness of the ad
will depend upon the time the advertisement runs and the
frequency that it is shown. Usually, this type of advertising
is for big companies with considerable budgets, but even small
firms have a chance, thanks to local channels.
So plan your promotional campaigns carefully and remember that
by ignoring one advertising channel you could be missing out on
many possible customers.
About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. HighPowerSites is the easiest
do-it-yourself website builder on the web. No programming or
design skill required. Get your own website online in just 5
minutes with http://HighPowerSites.com at:
http://www.highpowersites.com
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