 | Not logged in | Click to login | 
|
|
Powered By: Crafty Syntax |
 |  |
 |  |
|
|
||||||
|
|
|
||||||
|
|
||||||
|
 |
 |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Posted: 2006-07-21 / Author: Chris Malta & Robin Cowie Protecting Your Intellectual PropertyYou may not realize it, but you deal with intellectual property (IP) every day. If you own a website, that website is your intellectual property. The way you deal with IP—yours and others—can directly impact the success of your business.What’s Intellectual Property? Intellectual property can be broken down…into four types: patents, trademarks, copyrights, and trade secrets. • A patent deals with a completely new invention—a useful item, a novel look on an already-existing item, or a new plant species. Depending on the type of patent, they’re good for between 14 and 20 years. The scope of a patent is defined by its claims. A claim is only one sentence but it may go on for pages, which is why it’s best to hire an experienced patent attorney. • Copyrights protect creative expression—books, websites, songs. There is such a thing as common law copyright, which means that you have rights when you create something. The difficulty lies in proving you were first to create it. For a minimal ammount you can register your IP or copyright with your local or national copyright office. It usually last for 7 years. Copyrights don’t protect the information found in a book or on a website, but they protect the lay-out and presentation. For websites, registering your first and last 25 pages of code protects the code for your entire website and the creative expression of your display screens. • A trademark designates an object’s source—it’s a mark or name associated with quality. In trade mark law, arbitrary names are encouraged—Kodak, Kleenex, Apple. The less your trademark describes your product, the stronger it is. If you sell film, using “Film” as a trademark won’t hold up in court. • Trade secrets are governed by state laws and vary from state to state. They encompass a variety of things from formulas (think “Coke”) to customer lists to product sources. Many companies have contracts that expressly prohibit their employees and vendors from giving away any information they’re exposed to while doing business with them. Commonly known facts aren’t considered trade secrets so it’s good to be discreet with your valuable information. Get it in Writing It’s important to remember that copyrights and patents give rights to the person who comes up with the idea, not the company that employs them. So if you hire someone to design your website, the creator owns it unless you have the copyright assigned to you in writing. That’s why many business owners state in their employee agreements that any works or useful inventions created on company time with company funds will be assigned to the company. Cautions McQueeney, “You don’t own it unless you get it written over to you.” About The Author: Chris Malta and Robin Cowie of WorldwideBrands.com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. Visit http://www.worldwidebrands.com/EMRinfo for more FREE eBiz info from Entrepreneur Magazine Radio! Top of page | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
 |
