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Entrepreneurial start-up

This package consist of the company registration service, business plan writing service (including the initial financial forecast), business identity service, website design and hosting services and accounting Services. This package is offered a...

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Business Excellence Network (BEN) for predictable business performance

Master and apply best business management practices for predictable success

You want your business to break through. You want to end the stress and frustration of putting out the same fires over and over again. You want a way to achieve consistent results杄ven when you are not doing the work. You want to build a loy...

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Posted: 2005-05-11 / Author: Alan Rae

Pr 101 - Spreading The Word About Your Business Without Breaking The Bank

Class outline
If you do it yourself PR is one of the cheapest and most effective ways of raising a small company鈥檚 profile. This class teaches you how to get coverage for yourself and finishes with a vision of what an agency could do for you once you get bigger.

Purpose of the Class
To equip you to run an effective PR campaign yourself. Includes top tips and what to avoid. Finally teaches you how to brief an agency.

Key Points
路 What is PR
路 Why would you use it
路 What and when would you use it
路 Building your contacts
路 How to write a press release - sexing up the dossier
路 Make or buy 鈥 using an agency
路 The pro鈥檚 bag of tricks

Questions this Class will answer
路 When and how to use PR
路 How to make the editor鈥檚 life easy
路 How to build your presence
路 How to choose your media list

Common problems this class will help you overcome
路 How to get yourself known 鈥 inexpensively
路 How to interest the trade press 路 How to brief an agency




R 142.76

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